Scalable Conversions 0437 770 401 Book a call

Paid media
optimised
for sales,
not just leads.

For companies that:

  • sell through a sales team
  • spend $50,000 or more a month on ads
  • want more customers from their ads
Book a callSee results
  1. Ad
  2. Click
  3. Lead
  4. We look past the lead.
  5. Appointment
  6. Sale

Companies we've worked with

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More leads doesn't always mean more sales.

Every ad platform does what you tell it to. Tell it to find leads, and it finds the cheapest leads it can, whether or not those people ever buy.

That's how an account ends up with a great cost per lead and flat sales. The reports look fine. The extra leads just never turn into customers.

A simple exampleThe same $10,000 spent on two campaigns

Campaign A brings in 200 leads at $50 each, and 4 sales at $2,500 each. Campaign B brings in 100 leads at $100 each, and 10 sales at $1,000 each.

Leads

Judged on cost per lead, Campaign A looks twice as good.

Sales

Judged on sales, Campaign B brings in 2.5 times as many.

We look past the lead. We find out what's bringing in the people who buy, and shape the whole strategy around attracting more of them.

Results from accounts we run

Online courses, sold through sales calls

They came to us with another agency running their ads and little idea of what was working. We started with YouTube, then took over Meta.

YouTube: our first three monthsMay to July 2025, compared with the three months before

  • 73%

    more revenue per sales call

  • 30%

    more profit after ad spend, on 22% less spend

  • 17%

    higher average order value

Meta: our first two monthsJanuary and February 2026, compared with December

  • 29%

    higher return on ad spend, while spend doubled

  • 64%

    more revenue from Meta in January, then another 62% in February

  • $634,000

    spent on Meta in February alone

“[Scalable Conversions is] always thinking about how to increase the quality of the ads, increase the quality of the lead, and increase the performance of the sales team.”
Christopher GarzonFounder, Data Engineer Academy

Tech sales training

Close to 10x return on ad spend

In their co-founder's words. We run their Meta and Google ads.

“Adam has been fantastic to work with! We've really valued his expertise in paid media across Meta and Google, achieving close to a 10 ROAS since working with him. His professionalism is second to none and he's been instrumental in our paid acquisition strategy that's integral to our growth plans. I would highly recommend any business owner considering working with Adam and the team.”
Gabe MarzanoCo-founder, Double Triple

Results from individual clients over the periods shown. Every business is different, and past results don't guarantee future ones.

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Built around your goals.

Every business measures success differently, so we start with yours.

  1. 01

    Your goals set the strategy.

    We agree what success looks like for you, whether that's lead volume, cost per lead, booked appointments or sales. Then we decide which platforms to use, how to split the budget and what to test.

  2. 02

    We follow what happens after the lead.

    We find out which campaigns bring in leads that become appointments and sales. If we can see your CRM or sales data, we use it. If not, tracking links can still show which ads your best leads came from.

  3. 03

    We look at the whole journey, not just the last click.

    Most people see several of your ads before they enquire, but usually only one ad gets the credit. So we don't just pour money into whichever ad the report favours. We look at how your campaigns work together, not one at a time.

  4. 04

    We keep optimising.

    Every week, we act on what the numbers show: what to test, what to change, and where the budget should go.

  5. 05

    You always know where things stand.

    Reporting in the numbers you're measured on, and regular calls to go through what's changed and what's next.

We take full responsibility for your paid media.

One team owns your results across every platform, from the strategy to the day-to-day.

Platforms we run

  • Google
  • YouTube
  • MetaFacebook and Instagram
  • Microsoft AdsBing
  • TikTok
  • LinkedIn
  • ChatGPT ads
  • BVODStreaming TV

And anywhere else your customers are.

  • Strategy

    Where to spend, how much, and why.

  • Campaign management

    Building, launching and running your campaigns: budgets, bidding, audiences and testing.

  • Creative direction

    We use what the numbers show to tell your creative team or agency what to make next.

  • Tracking and reporting

    Set up so every campaign is judged on what it brings in.

Most agencies get comfortable.

Winning a client takes effort. Keeping one should too.

But once an account is running, a lot of agencies ease off. The leads keep coming, so nobody looks too closely. Testing slows down, reports become routine, and the senior people move on to newer clients. Nothing's broken, but nothing's getting better either.

Still being improved

Left to runNothing’s broken, nothing’s getting better

Testing slows down

Reports become routine

The account is running

Illustration, not client data.

Two lines rise together while an account is set up. Then one levels off, as testing slows down and reports become routine. The other keeps climbing.

We don't treat a working account as a finished one. If it's bringing in customers, our job is to find ways to bring in more.

If your results have levelled off and your agency seems happy with that, let's talk.

Book a call

Who's behind Scalable Conversions

Adam Caspary, founder of Scalable Conversions

Adam Caspary, founder

Adam started out at Bohemia, part of M&C Saatchi, working with some of Australia's best-known brands. He then spent three years as Chief Marketing Officer of a nine‑figure company.

So he's been on both sides: inside an agency, and as the client answerable for the results.

Today he leads a team of paid media specialists across Google, Meta and every other platform we run.

“Adam has managed millions of dollars in ad spend and he's generated millions in revenue.”
Tai LopezItzel Romero, COO

Who we work best with

  • Company

    Established Australian companies with steady revenue

  • Ad spend

    Spending at least $50,000 a month on ads

  • How you sell

    Sales that happen after an enquiry or a booked call, not at a checkout

  • Who owns it

    A marketing lead, GM or founder who owns the numbers

$880,000

Spending more? We're used to it. We've managed one client's ads at up to $880,000 a month.

Spending less? Get in touch anyway. If we're not right for you, we'll say so.

If you need a website built, or you're still testing whether paid ads can work for you at all, we're probably not the right fit.

Questions you might have

Who will actually work on our account?

Paid media specialists for each platform you run, so every channel is in the hands of someone who knows it well. Your first call is with Adam, our founder.

We're with another agency. What happens to our campaigns if we switch?

Nothing stops. We take over inside your existing accounts, keep what's working and change things in stages, so your leads keep coming. Your history stays where it is.

We have an in-house marketing team. Can you work alongside them?

Yes. We run the paid media and keep your team across what we're doing and why, so it fits with everything else they're working on.

Do you make the ads or build landing pages?

No. We run your paid media. We tell your creative team or agency what the numbers say to make next, and point out what to change on your landing pages. If you don't have a creative team, we work with partner creative agencies.

Google and Meta automate the bidding now. Why do we need an agency?

Automated bidding is only as good as what you tell it to chase. Point it at any lead and it will find cheap ones. The gains come from giving the platforms the right signals, deciding where the budget goes across platforms, and testing the right things. That takes judgement, and it's what we do.

What if the ads aren't the real problem?

Sometimes the biggest gain is somewhere else: a landing page, the offer, or how quickly enquiries get a call back. When the numbers point there, we'll tell you, even though it isn't work we sell.

How quickly will we see a difference?

Usually within the first month, as the first changes take effect. The bigger gains build over the months after that, as testing shows what works in your market. How soon it shows up in sales depends on how long your customers take to buy.

How will we know it's working?

You'll see it in the numbers you're measured on, such as leads, cost per lead, appointments or sales, not clicks and impressions. We go through them with you on regular calls. If something isn't working, you'll hear it from us first.

Who owns the ad accounts and the data?

You do. Your ad accounts, data and history stay in your company's name. We're added as users, and removed if we ever part ways.

See where your ad accounts could bring in more leads, and more customers.

  1. A 30-minute call. We talk about your targets, how your leads are followed up, and how your ads run today.
  2. If there's a fit, we look through your ad accounts (read-only, so nothing is touched) and show you what we'd change, and why.
  3. You decide whether to go ahead. If we're not the right fit, we'll say so on the call.
“In an industry where many promise results just to close a deal, Adam does the opposite.”
Zoltan VarnaiFounder, AI Personal Mentor

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Scalable Conversions

Scalable Conversions is a paid media agency in Sydney, working with Australian companies.

[email protected] 0437 770 401
© 2026 Scalable Conversions Pty Ltd
ABN 37 684 664 695
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